In 2023, EXO’s winter track “The First Snow” became a global sensation thanks to a viral social media dance challenge. Fans, celebrities, and even the members of EXO joined in, propelling the song to new heights a decade after its release. As the colder months arrive, we examine the reasons behind its popularity and whether it will make a second viral comeback again this winter.
A Second Comeback of “The First Snow Challenge?”
EXO’s “The First Snow” has always held a special place in fans’ hearts, often reappearing on South Korea’s music charts during the holiday season. However, 2023 marked a particularly extraordinary moment for the 2013 hit, as it achieved unprecedented global recognition through a viral social media dance challenge. This challenge brought a storm of nostalgia, creativity, and social media amplification, turning the sentimental track into a winter anthem for a new generation.
The Birth of a Viral Trend
The “The First Snow” Challenge began when a TikTok user created a simple yet captivating dance routine using a sped-up version of “The First Snow.” Within days, the challenge gained momentum as fans, influencers, and K-pop idols eagerly joined. Notably, members of EXO participated in the trend, delighting their global fanbase with their presence.
Other K-pop idols also contributed to the trend, broadening its appeal and encouraging fans to post their interpretations. The combination of accessible choreography and the song’s warm, wintry vibe made the challenge irresistible to participants worldwide.
The Role of Social Media
Social media platforms like TikTok, Instagram, and Twitter played a pivotal role in the success of “The First Snow Challenge.” TikTok, in particular, became the epicenter of the trend, where users could easily discover and share videos using hashtags such as #FirstSnowChallenge and #EXOFirstSnow. The platform’s algorithm boosted visibility for popular posts, encouraging more participation and creative interpretations.
Moreover, technological advancements and social media have created a sense of community among fans. Through the challenge, participants shared videos, engaged with others’ content, and formed a global network around their shared love for the song and its performers. This connectedness exemplifies how social media can amplify cultural moments, transforming them into widespread phenomena.
Will the Trend Return in 2024?
“The First Snow Challenge” demonstrated the power of social media to breathe new life into older songs. In December 2023, the track achieved a Real-Time All Kill (RAK) by topping all real-time Korean charts. Fans celebrated this milestone as a testament to EXO’s enduring influence and the song’s timeless charm.
As winter 2024 approaches, many wonder if “The First Snow” will make another triumphant comeback. Could a new twist on the dance challenge reignite the magic? Or will EXO’s fans create fresh ways to celebrate the song’s legacy?
Industry experts believe that the foundation for a second viral wave is already in place. The song’s strong emotional resonance could pave the way for another round of wintry nostalgia.
The story of EXO’s “The First Snow” and its viral challenge underscores the power of music to transcend time and trends. As fans prepare for the cold weeks to come, they eagerly await to see if this song can once again capture the world’s heart. Will this trend make a second comeback? Only time and social media will tell.
<Kailyn Hahn Student Reporter>haneul24kh@gmail.com
Kailyn Hahn is a sophomore at Fairfax High School.
